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Privacy Policy

Last Updated: February 2026

  1. Introduction

1.1 SDF Bird Proofing Products Limited (“we”, “us”, “our”) is committed to protecting the privacy of our website visitors, customers, and service users.

1.2 This policy explains how we collect, use, store, and share your personal data. It applies where we are acting as a data controller — that is, where we determine the purposes and means of processing your personal data.

1.3 Our website uses cookies. We use a cookie consent banner to allow you to manage your cookie preferences. For more information, please see Sections 9 and 10 below.

1.4 Our website is not intended for children under the age of 18. We do not knowingly collect personal data from anyone under 18 years of age.

  1. About Us

2.1 The data controller responsible for your personal data is:

  • SDF Bird Proofing Products Limited
  • Company Registration Number: 16026705
  • Registered Office: 29 Richmond Grove, Stourbridge, DY8 4SE
  • Principal Place of Business: Unit 11, Delph Industrial Estate, Delph Road, Brierley Hill, DY5 2UA
  • VAT Number: 479185441
  • Email: info@sdfbirdproofingproducts.co.uk
  • Telephone: 07983 772849
  1. Personal Data We Collect

We may collect and process the following categories of personal data:

3.1 Order data: When you place an order through our website, we collect your name, billing address, delivery address, email address, telephone number, and details of the products you have ordered. The legal basis for this processing is the performance of a contract between you and us (UK GDPR Article 6(1)(b)).

3.2 Account data: If you create an account on our website, we collect your name, email address, and password. The legal basis for this processing is the performance of a contract (UK GDPR Article 6(1)(b)).

3.3 Payment data: We collect payment information necessary to process your transactions. Card payments are processed securely by our third-party payment provider(s), and we do not store your full card details on our systems. The legal basis for this processing is the performance of a contract (UK GDPR Article 6(1)(b)).

3.4 Usage data: We collect data about your use of our website, which may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, and navigation paths. This data is collected through our analytics systems. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website (UK GDPR Article 6(1)(f)).

3.5 Enquiry data: When you submit an enquiry via our website, email, or telephone, we collect the information contained in that enquiry, including your name, contact details, and the content of your message. The legal basis for this processing is our legitimate interests, namely responding to enquiries and communicating with prospective and existing customers (UK GDPR Article 6(1)(f)).

3.6 Correspondence data: We collect the content and metadata of any communications you send to us. The legal basis for this processing is our legitimate interests, namely the proper administration of our business and communications with customers (UK GDPR Article 6(1)(f)).

3.7 Marketing data: If you subscribe to our email notifications or marketing communications, we collect your name and email address. The legal basis for this processing is your consent (UK GDPR Article 6(1)(a)). You may withdraw your consent at any time.

3.8 We may also process any of your personal data where necessary for compliance with a legal obligation (UK GDPR Article 6(1)(c)), or to protect your vital interests or the vital interests of another person (UK GDPR Article 6(1)(d)).

3.9 Please do not supply any other person’s personal data to us unless we ask you to do so.

  1. Sharing Your Personal Data

We may share your personal data with the following categories of third parties:

4.1 Payment providers: We share necessary transaction data with our payment processors (e.g. PayPal, Stripe, or other card payment providers) to process your payments securely.

4.2 Delivery couriers: We share your name, delivery address, and contact telephone number or email with our courier and delivery partners to fulfil your orders.

4.3 Professional advisers: We may share your personal data with our insurers, accountants, and/or legal advisers where reasonably necessary for obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise, or defence of legal claims.

4.4 Group companies: We may share your personal data with any subsidiaries or associated companies where reasonably necessary for the purposes set out in this policy.

4.5 Legal and regulatory disclosures: We may disclose your personal data where required by law, by a court order, or by a regulatory authority, or where disclosure is necessary for the establishment, exercise, or defence of legal claims, or to protect your vital interests or the vital interests of another person.

4.6 We do not sell your personal data to third parties.

  1. International Transfers

5.1 Some of our third-party service providers (for example, Google and PayPal) may process personal data outside the United Kingdom. Where this occurs, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with UK GDPR requirements.

  1. Data Retention

6.1 We will not keep your personal data for longer than is necessary for the purposes for which it was collected. Our general retention periods are:

  • Order and transaction data: 6 years from the date of the transaction, to comply with HMRC tax and accounting requirements
  • Customer account data: Retained for as long as your account remains active, and for up to 2 years following closure
  • Enquiry and correspondence data: Up to 2 years from the date of your last communication with us
  • Marketing data: Retained until you unsubscribe or withdraw your consent
  • Usage and analytics data: Up to 26 months

6.2 Notwithstanding the above, we may retain your personal data where necessary for compliance with a legal obligation, or to protect your vital interests or the vital interests of another person.

  1. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

7.1 Right to be informed — You have the right to be told how your personal data is being collected and used. This policy fulfils that right.

7.2 Right of access — You have the right to request a copy of the personal data we hold about you. This is known as a Subject Access Request and is provided free of charge.

7.3 Right to rectification — You have the right to ask us to correct any inaccurate personal data, or to complete any incomplete data we hold about you.

7.4 Right to erasure — You have the right to ask us to delete your personal data in certain circumstances (for example, where it is no longer necessary for the purpose for which it was collected).

7.5 Right to restrict processing — You have the right to ask us to limit how we use your personal data in certain circumstances.

7.6 Right to data portability — You have the right to request that we transfer your personal data to another organisation, or directly to you, in a commonly used and machine-readable format.

7.7 Right to object — You have the right to object to the processing of your personal data in certain circumstances, including where we are processing it for direct marketing purposes.

7.8 Rights related to automated decision-making and profiling — You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

7.9 Right to withdraw consent — Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

7.10 To exercise any of these rights, please contact us at info@sdfbirdproofingproducts.co.uk or write to us at Unit 11, Delph Industrial Estate, Delph Road, Brierley Hill, DY5 2UA. We will respond to your request within one month.

7.11 Right to complain to the ICO — If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

  • Website: https://ico.org.uk
  • Telephone: 0303 123 1113
  • Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
  1. Security

8.1 We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

  1. About Cookies

9.1 A cookie is a small file containing a string of letters and numbers that is sent by a web server to a web browser and stored by the browser. The identifier is then sent back to the server each time the browser requests a page.

9.2 Cookies may be “persistent” (stored until their expiry date or until deleted by the user) or “session” cookies (which expire when the browser is closed).

9.3 Cookies do not typically contain information that personally identifies a user, but personal data we store about you may be linked to the information stored in and obtained from cookies.

  1. Cookies We Use

10.1 We use the following types of cookies on our website:

  • Strictly necessary cookies: These are essential for the operation of our website and our online shop (e.g. WooCommerce session and cart cookies). They do not require your consent.
  • Analytics cookies: We use Google Analytics to analyse how visitors use our website. Google Analytics uses cookies to collect information about website usage, including page views, time on site, and navigation paths. This information is used to compile reports and help us improve the website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/.
  • Functional cookies: These enable enhanced functionality and personalisation, such as remembering your preferences.

10.2 You can manage your cookie preferences at any time using the cookie consent banner on our website. You can also control cookies through your browser settings.

10.3 Please note that blocking certain cookies may affect the functionality of our website, including the ability to place orders.

  1. Amendments

11.1 We may update this policy from time to time by publishing a new version on our website. We recommend checking this page periodically to ensure you are satisfied with any changes.

  1. Data Protection Contact

12.1 For any questions about this policy or how we handle your personal data, please contact us:

  • Email: info@sdfbirdproofingproducts.co.uk
  • Telephone: 07983 772849
  • Post: Unit 11, Delph Industrial Estate, Delph Road, Brierley Hill, DY5 2UA